The poetics of Experience Design carry one major difference from those of say… theater. That is, in experience design, the audience are the players. The spotlight is on the participants, with everyone involved and thinking. Without such a program, many projects risk losing the traction they’ve already gained, simply because an idea alone lacks the same powers of shock, awe, and movement-to-action as the experience that comes from it.

 But here’s the thing. Most businesses already know they can’t survive in a competitive marketplace unless they connect deeply with and offer something valuable to their customers, anticipate emerging needs and behavior, and work continuously to evolve.

Which means that most businesses already have pretty founded ideas about why they don’t need other ideas. Thus, our experience design practice is deployed to crack the floodwalls of inertia and give voice to latent inspiration. The immersive nature draws participants out of themselves into something different – an analogous industry, event, market, or product – and gives them a chance to learn and discuss in an indirect and influential way.

We know that growth has many stages. It can start from scratch, or emerge from a product or service that has already reached a level of success. So whether you’re working to sustain a successful product through expansion, developing a breakthrough solution, charged with shifting behavior or disrupting a market, finding a solution requires creative thinking, external focus, and a clear understanding of opportunities. Only then can you get from idea to development, and finally, to execution.

The program design blends cultural anthropology, ethnography, and market intelligence all wrapped up into one unique set of Experiences. Participants will feel shocked, will be in awe, will be inspired, and most importantly, they’ll land on their feet ready to get things done. The beauty of the program is in the flexibility; the genius is tapping into the world around us. It is our laboratory.