2010 just might be the year of the customer. We’ve all made budget cuts, removed underperformers, and streamlined our organization. Now, we are competing head-to-head with companies who are emerging from the recession more agile, more lean, and more focused.

Now is the time to focus on your target audience, the customer you are serving. Be it internal or external customers, your organization must be keenly focused on meeting their needs and providing them with new products or services before they realize they need them.

Our program will help your team develop competencies to meet current customer needs. This includes identifying business and partnership opportunities and gaining an understanding of the key issues and drivers affecting your customers. Then, there is the process of cultivation or the method of discovering new customers. We will show you techniques for building trust, deepening relationships, and communicating value, negotiating effectively, and scoping the project.  By the time we are finished with you, you will have cultivated the partnership mindset and will suffer from what we call “customer on the brain.” A common side effect is expanded profits and uber loyal customers.

For a detailed syllabus, contact us at: conversation@thefrontierproject.com

Ideal Participants: Vice Presidents, Directors, Managers, or High-Potential individuals who allocate capital based on new initiatives and the ongoing needs of an organization.

Length: 2 days

Location: Client site or off-site venue

Fees: Fees include all worksheets, materials, and notebooks required for the program. For a one day program, just halve the figures.